Editorial standards for Roulette.Casin0
Transparency is non-negotiable in a market built on trust. Below is a complete account of who runs Roulette.Casino, how it makes money, what editorial principles shape every page, and how to flag an error. Nothing here is marketing language — these are the operating rules of the site.
Publishing Principles
Roulette.Casino is an independent specialist site focused on a single subject: the game of roulette. We publish editorial reference material — variant breakdowns, payout math, strategy analysis, casino reviews — for an adult audience interested in playing, learning, or evaluating roulette as a casino game.
What We Cover
The full topical scope is roulette and roulette-adjacent gambling content: rules, wheel variants, betting systems, odds and house edge mathematics, casino operators offering roulette, crypto roulette, live dealer roulette, and historical or cultural context around the game. We do not publish content outside this scope.
Who We Write For
Adult players (18+ or the local legal minimum, whichever is higher) who want accurate information before placing a bet. We assume the reader can do basic mental arithmetic and prefers honest mathematics over marketing claims. Every page is written to answer a specific question someone could realistically search for — not to fill space.
Why We Publish
Most roulette content online is either copy-pasted casino marketing or vague “tips and tricks” that recycle the same myths. We exist to publish the version that respects the reader’s time: facts first, math shown, opinions clearly labelled as opinions. The site is monetised through affiliate partnerships with licensed casinos — explained in full below — but the editorial output is independent of those partnerships.
Ownership & Funding
Roulette.Casino is owned and operated by Tonnaer Media B.V., a private limited company (besloten vennootschap) registered in the Netherlands. The operator and editor-in-chief is Wouter Tonnaer, based in Strijp-S, Eindhoven. There are no external investors, no parent company, no holding structure, and no undisclosed beneficial owners.
Revenue Model
The site is funded entirely through affiliate commissions paid by licensed online casinos when a reader clicks a tracked link and registers a new account at one of those casinos. We receive a one-time or revenue-share commission from the casino operator. The reader pays nothing extra. We are not paid by the casino for editorial coverage, ranking position, or favourable reviews.
What We Do Not Accept
- Paid placement, sponsored rankings, or “featured spots” in exchange for money.
- Editorial coverage in exchange for higher commission rates.
- Hidden affiliate links — every commercial link is identifiable as such.
- Press trips, gambling credits, or other in-kind benefits in exchange for coverage.
- Grants, donations, or third-party funding of any kind.
For company background and the team operating the site, see our About page.
Editorial Independence & Affiliate Disclosure
Affiliate revenue and editorial judgment are kept structurally separate. Casino rankings and recommendations are based on a fixed evaluation framework — licensing, game selection, payout speed, bonus terms, complaint history — and a casino’s commission rate is not a factor in that framework.
How Affiliate Links Are Marked
Every link that earns a commission is technically marked with rel="sponsored" at the HTML level (as required by Google) and, where context allows, visually identified through the surrounding presentation (a casino-row component, a CTA button, a comparison table). If you click a casino name and land on the casino’s signup page, that link is a tracked affiliate link. Plain editorial references to a casino’s name (in a sentence, not a button) are not affiliate links.
When Commercial Interest Conflicts with Editorial Accuracy
Editorial accuracy wins. If a partner casino has a complaint pattern, a slow withdrawal record, or a documented dispute, that information is published even if it costs us the partnership. The site exists long-term only if readers can trust the recommendations, so any short-term revenue trade-off is not really a trade-off.
Authors & Expertise
Two named individuals are responsible for content on this site. Both have verifiable professional backgrounds in the iGaming industry, and both are linked on their respective author pages with LinkedIn references for further verification.
Wouter Tonnaer — Operator & Editor-in-Chief
Fifteen years of professional experience in affiliate marketing within the iGaming sector. Operates Tonnaer Media and is responsible for editorial direction, casino partner evaluation, and site operations. Final sign-off on all commercial decisions and any content involving casino reviews or partner relationships.
Xavi Torrez — iGaming Analyst & Lead Specialist
iGaming industry analyst and roulette specialist. Responsible for strategy analysis, variant breakdowns, mathematical content, and ongoing accuracy review across the site’s reference pages. Author byline on the majority of technical and strategy content.
External Contributors
We do not currently accept guest posts, sponsored articles, or content from undisclosed third parties. If this changes in the future, contributor attribution and any commercial relationship will be disclosed inline on the relevant page.
Corrections Policy
Mistakes happen — payout tables get mis-typed, rule changes go unnoticed, partner casino information becomes outdated. When an error is identified, we correct it. The process is documented below so readers can see exactly how we handle it.
How to Report an Error
Email the address listed on our contact page with the URL of the page, a description of what is incorrect, and (if available) a source for the correct information. We treat reader-reported errors as a priority because they reflect a real user encountering misleading content.
Response Timeline
- Initial response within 48 hours confirming the report has been received and is under review.
- Factual errors corrected within 5 working days after verification — typically the same day for clear-cut cases.
- Substantive editorial errors (incorrect math, wrong claim about a casino’s licensing) corrected immediately on confirmation, with an inline note explaining the change.
How Corrections Are Disclosed
Minor typo fixes are made silently. Any substantive change — a corrected payout, a revised opinion, a casino removed for documented complaints, a strategy claim retracted — is marked with an inline correction note at the bottom of the affected page, including the date of the change and a short description of what was corrected. We do not silently rewrite history.
Ethics Policy
The standards below apply to everyone involved in producing content for the site — currently two people, but the rules apply equally to any future contributor or external collaborator.
Conflicts of Interest
An author may not write about a casino, software provider, or product in which they have undisclosed personal financial interest beyond the standard affiliate relationship. Affiliate relationships are disclosed at the site level on this page and at the page level via sponsored-link marking. Any other relationship (employment, advisory role, equity stake) would be disclosed inline.
Accuracy Standards
- Mathematical claims (house edge, RTP, probability) are verified against primary sources and the calculation is shown where space allows.
- Casino-specific claims (licensing, game selection, payout times) reference the casino’s own published information or independent regulatory records.
- Historical or biographical content references a verifiable source where appropriate.
- Strategy claims are framed as opinions about bankroll management, never as winning systems.
Use of AI in Content Production
AI tools are used in the editorial workflow for drafting, structural editing, and consistency checks. Every published page is reviewed, fact-checked, and signed off by a named human author before going live. We do not publish unedited AI output. Where AI assists with research, the underlying facts are still verified against primary sources before publication.
Responsible Gambling Commitment
Roulette is a casino game with a permanent mathematical disadvantage for the player. Every page on the site reflects that reality. We do not encourage chasing losses, do not glorify gambling as an income source, and link to responsible gambling resources across the site. We will not partner with casinos that lack functional deposit limits, self-exclusion tools, or other player-protection features.
Feedback & Contact
Reader feedback is the most reliable signal that something on the site is wrong, outdated, or unclear. The fastest route is the email address on the contact page — we read every message that reaches it, and we reply to anything that requires a reply.
What We Respond To
- Reported errors, typos, or outdated information on any page.
- Questions about how we evaluate casinos or partner with them.
- Complaints about a casino we link to — especially withdrawal issues, unfair terms, or licensing concerns.
- Suggestions for topics we have not yet covered.
- Press, partnership, or media inquiries — disclosed in any resulting coverage.
What We Do Not Respond To
- Unsolicited link-building proposals or guest-post pitches — we do not accept either.
- Bulk SEO outreach from automated tools.
- Generic content offers from third-party marketing agencies.
Responsible Gambling Commitment
The site exists to inform players, not to push them toward riskier play. Three operational commitments support that:
- Honest framing of the math. Every variant page, strategy page, and odds page makes clear that the house has a permanent edge and that no system overcomes it.
- Partner screening. Casinos featured on the site must hold a recognised licence and provide functional player-protection tools (deposit limits, session limits, self-exclusion).
- Visible signposting. Links to responsible gambling resources appear across the site, not buried in the footer.
If you recognise problem-gambling behaviour in yourself or someone you know, organisations like GamCare (UK), Gamblers Anonymous, and the national gambling helpline in your jurisdiction offer free, confidential support. The earliest step is usually the most effective.
Frequently Asked Questions
Who owns Roulette.Casino?
Roulette.Casino is owned and operated by Tonnaer Media B.V., a Netherlands-registered private limited company (besloten vennootschap). The operator and editor-in-chief is Wouter Tonnaer, based in Strijp-S, Eindhoven. There are no external investors, parent companies, or undisclosed beneficial owners.
How does the site make money?
Through affiliate commissions from licensed online casinos. When a reader clicks a tracked link and registers a new account, the casino pays us a one-time or revenue-share commission. The reader pays nothing extra. We do not accept paid placement, sponsored rankings, or undisclosed promotional content.
Do casinos pay you to write positive reviews?
No. Casino rankings and recommendations are based on a fixed framework — licensing, game selection, payout speed, bonus terms, complaint history. A casino’s commission rate is not part of that framework. If a partner casino develops a complaint pattern or slow-payout record, that information is published even when it costs us the partnership.
How do I report an error on a page?
Use the email address on our contact page. Include the page URL, what is incorrect, and a source for the correct information if you have one. Initial response within 48 hours; factual errors corrected within 5 working days.
Do you use AI to write articles?
AI tools are used in the editorial workflow for drafting and structural editing. Every published page is reviewed, fact-checked, and signed off by a named human author — Wouter Tonnaer or Xavi Torrez — before going live. We do not publish unedited AI output.
Are affiliate links marked?
Yes. Every link that earns a commission is technically marked with rel="sponsored" at the HTML level and visually identifiable through context (a casino-row component, a CTA button). Plain editorial references to a casino’s name in a sentence are not affiliate links.
Do you accept guest posts or sponsored content?
No. We do not accept guest posts, sponsored articles, or contributions from undisclosed third parties. If this policy changes in the future, any commercial relationship with a contributor will be disclosed inline on the relevant page.
What if I have a complaint about a casino you link to?
Send us the details. Withdrawal issues, unfair terms, and licensing concerns about a partner casino are reviewed seriously — partner status is conditional on player treatment, and casinos that develop complaint patterns are removed from the site.