Roulette.casino is an independent publication covering one subject and nothing else: the game of roulette. We have been writing about it since 2016. Our readers range from players learning what a street bet is to people who want the exact house edge on a Quantum Roulette multiplier — and they arrive because we answer those questions properly, with the maths shown.
What We Cover
- European roulette, French roulette and American roulette — rules, odds and house edge per variant
- Live dealer roulette and modern variants: Lightning, Quantum, Immersive, Double Ball, Mini
- Roulette betting systems — Martingale, Fibonacci, D’Alembert, Labouchère and the rest, tested against the maths rather than repeated
- Payouts, odds and probability, including a free calculator and a playable simulator
- Crypto roulette, mobile play, software providers and bonus terms
Why Advertise on Roulette.casino
Every placement on this site is put together per partner. We do not sell packages from a rate card, and we do not run display networks. That is partly a quality decision and partly a practical one: a single-subject site only stays useful if the commercial content is as relevant as the editorial content.
- One subject, no dilution. Roulette only. No slots, no sportsbook, no general casino filler. Readers arrive with roulette intent already formed.
- Worldwide English-language audience. Players, strategy researchers and people comparing where to play.
- Evergreen content. Rules, odds and house edge do not go out of date, so placements keep working long after publication.
- Published editorial standards. Everything is written to our editorial standards and credited to a named author.
- Custom work only. No templated packages. We build a plan around what you actually need.
Advertising Formats
These are the formats we actually run. Pricing is per partner and depends on placement, duration and how much writing we do ourselves.
| Format | Where it sits | Link attribution | Best for |
|---|---|---|---|
| Sponsored article | Own URL, listed in the blog feed | sponsored nofollow | Product launches, studio news |
| Section in an existing guide | Inside a ranking evergreen page | sponsored nofollow | Sustained visibility |
| Operator review | Casino hub and comparison rows | sponsored nofollow | Licensed operators |
| Custom tool or calculator | Built for the purpose, branded | sponsored nofollow | Software and app partners |
Sponsored Articles
We publish sponsored articles when the subject genuinely belongs on a roulette site and the piece is worth reading on its own. In practice that means the content has to survive the same editing as anything else we publish.
What we accept
- Roulette software, game studios and new variant launches
- Live dealer platforms and studio operators
- Licensed operators with a genuine roulette offering — see how we rank roulette casinos
- Roulette apps, trackers, calculators and training tools
- Bonus and promotion coverage where the terms are actually favourable
What we decline
- Generic casino or slots advertising with no roulette angle
- Crypto projects, token launches and trading platforms
- Sportsbook, poker and bingo promotions
- Unlicensed operators, or operators targeting markets where they hold no licence
- Anything promising guaranteed wins or a system that beats the house edge
Disclosure and Link Attribution
Sponsored placements are labelled as such, and every commercial outbound link carries rel="sponsored nofollow" in line with Google’s guidelines. We say this openly because it sets expectations before the invoice rather than after: buy a placement here for the audience and the context, not for a followed link. Partners who want the former tend to stay for years.
How It Works
- Tell us what you are trying to achieve. Product launch, market entry, sustained visibility — the goal shapes the format.
- We propose a placement. Sponsored article, a section within an existing guide, a review, or something we build for the purpose.
- Content and pricing agreed in writing before anything is written.
- We publish and keep it maintained. Facts, odds and terms get updated as they change, for as long as the piece is live.
Frequently Asked Questions
Do you sell followed links?
No. Every commercial outbound link carries rel=”sponsored nofollow”, without exception. If a followed link is the point of the campaign, we are not the right site — and we would rather say that in the first email than after the invoice.
What does a placement cost?
There is no rate card. Pricing depends on the format, where it sits, how long it stays live and how much of the writing we do. Tell us the goal and you get a quote for that goal, not a package you have to fit into.
Can I supply my own article?
Yes, and it goes through the same editing as our own work. If a claim is wrong we correct it, and if the piece would mislead a reader we send it back. Content that survives that process performs better anyway.
Do you accept casinos that are not licensed?
No. We only work with operators holding a recognised licence for the markets they target — the same standard we apply on our shortlist of top roulette casinos.
How long does a sponsored article stay online?
Indefinitely, unless we agree otherwise. We also keep it maintained: odds, terms and product details get updated as they change, which is what makes evergreen placements worth more than a month of display.
Will the placement be labelled as advertising?
Yes. Sponsored content is disclosed on the page. That is a legal requirement in most markets and an editorial one here — readers who feel misled stop being an audience worth advertising to.
Get in touch
Have a roulette-focused idea that does not fit any of the formats above? Send it anyway. The interesting collaborations rarely start from a rate card.
We are selective about who we work with, and we would rather turn down a placement than publish something our readers have to distrust. That is not positioning — it is the only thing keeping an independent roulette site like this one worth advertising on.